The effect of strategic planning on organizational performance in industrial estate companies of Gachsaran 2014-2015 years

Abstract

In this research, a relevant conceptual model of the strategic planning process for small industrial organizations were developed and by surveying 102 managers (owners). The applicability of the model was evaluated. This study was conducted among small industrial companies located in the industrial area of Gachsaran. Top managers of the companies that were actively involved in the formulation of strategic planning of organization formed the study population. Since this study seeks to measure the effect of strategic planning on the performance of the organization as well as to evaluate the concept model, in order to analyze the data structural equation model and SPSS and Lisrel software were used. One of the most interesting findings of the study was that unlike previous studies, no significant linear correlation was found between the intensity of strategic planning environmental change. The findings show that 70 percent of organizations surveyed have concrete plans and no significant relationship was found between the intensity of strategic planning and the number of staff.