An Investigation into the Effect of Organizational Factors and Customers’ Motivation on Business Performance of Eghtesad-e-Novin Bank

Morteza Abbasi Nahouji, Behnaz Khodayari


The present study investigates the influence of organizational factors and customers’ motivation on business performance of Eghtesad-e-Novin Bank. The method applied in the study is a descriptive and correlational one. The study population consisted of all senior managers, marketing managers, employees and experts in Eghtesad-e-Novin Bank. Using Cochran's formula, the sample size was determined as 207 ones and simple random sampling technique was used as the sampling method in the current research. The data were collected by library and field methods and the instrument used was a questionnaire. Running Cronbach's alpha coefficient, the reliability of the questionnaire was obtained as 0.766 and the validity was confirmed using content validity. All research data were analyzed using LISREL software as well as descriptive and inferential statistic tests. The results of this study suggested that the impact of organizational factors (innovation in services, risk taking, human resources, financial resources, organizational structure and trust) on business performance of Eghtesad-e-Novin Bank is not significant. In addition, the results showed that the effect of the variables of information structure and customer needs on business performance of Eghtesad-e-Novin Bank is not significant.


organizational factors, customers’ motivation, business performance.

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