Factors Affecting the Success of Iranian banks in mobilizing financial resources (Case study of Maskan bank in Isfahan Province)

Abstract

Limited financial resources and bank facilities, especially in developing countries like Iran need to make plans to increase efficiency and productivity has made banks more than ever. This requires enhanced performance; identify factors that can affect the mobilization of financial resources. The main objective of this study was to investigate the factors affecting the Bank's financial resource mobilization (especially of the Maskan Bank) the effect of each of these factors on the success of the Bank's branches are mobilizing financial resources. The population of this research is all the branches of the Housing Bank and a sample of active customers of this branch, which in total were 384 selectively.

Dependent and independent variables in the study include: mobilizing of financial resources of the Maskan Bank, and factors affecting the success of the bank's branches. In order to perform analyzes to analyze and verify the hypotheses of the specific methods used. The study found that the impact of investigations on all the factors mentioned hypotheses Housing Bank approved the mobilization of financial resources in throughput and the role of each of these factors vary. According to research studies, customer satisfaction is the most important role of bank staff in bank branches to mobilize financial resources plays that it represents a huge impact in attracting resources.