Investigating Trust and Customer Satisfaction effect on Insurance brand equity (case study: Iran Insurance Company in KHORASAN-E-RAZAVI(

Abstract

This study aims to investigate trust and customer satisfaction effect on brand equity of Iran insurance Company in Khorasan-E-Razavi. This survey is carried out by applied-developed and cross-sectional approach. Statistical population is all of Khorasan-E-Razavi’s Iran insurance agencies that all of them (255 people) were selected by random sampling. Multivariate regression is utilized for testing hypotheses and data analysis. Research descriptive findings showed that the highest numbers of customers are married men (31-45 years old) who have master degree and results of tested hypotheses showed that all 6 hypotheses were confirmed and therefore it was concluded that trust and customer satisfaction has effect on brand equity of Khorasan-E-Razavi Iran insurance Company.