The study on the functions and services presented in electronic market of production companies in Isfahan

Abstract

Information management has considerable importance among major processes of supply chain and plays key role in integrating members of chain. Therefore, industries should coordinate themselves with supply chain technologies and electronic commerce. Otherwise, it is impossible to penetrate into new markets and they cannot preserve their market share. One model of electronic commerce is business-to business electronic commerce markets in which the focus is on the relationship between relationships of these organizations. This new information ground has transformed the relationship between organizations and their communication including changing communication manner of supply chain members in market. Regarding importance of electronic markets in supply chain management of organizations and businesses, few studies are conducted about this. Based on this and regarding necessity of research in this field, this research tries to study the role and effects of electronic markets’ functions in business-to-business field on supply chain management and particularly, supply chain functions like product unit cost and customer response time. This is descriptive survey and statistical population is experts of 20 production companies in Isfahan. Inclusion criteria for companies are the extent and application of electronic commerce concepts. Results are summarized by SPSS software and analyzed by using descriptive and inferential statistics. Regarding results of data analysis, an important point in this research is high effect of information service and logistic on both performance criteria which indicates considerable effect of sharing information related to the products, suppliers and customers and also practical concepts of electronic logistics which increase integrity and coordination of supply chain.