Considering Effect of Self-Picture Accommodation on Trade Mark Commitment Between Saipa Corporation Customers in Ahvaz

Taregh Hamidi, Seyed Reza Nazari Hashemi


This study is to test a model dealing with effect of accordance of self-picture on trade mark commitment- this model claims that accommodation of self-picture on trade mark commitment is of positive and significant influence through functional accordance, involving consumer with product and business relation quality. In this study automobiles made by Saipa were used because this product is cheaper than other domestic automobiles, so it's economical for consumers. Polling was performed through questionnaire from Saipa corporation products. This study shows that self picture accommodation, functional accommodation and involving with product is of positive and significant influence on trade mark commitment.



Self-Picture Accommodation, Trade Mark Commitment, Functional Accommodation, Involving with Product, Relation Quality.

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