Investigations of effective factors on marketing in banking services

Valiolah Rezaee, Mohammad Sadegh Alipour, Abdullah Naami

Abstract


Commercial intelligence is proceed t wise (intelligence) and exact new approach and architecture that of course containing set of analytic and application programs, that on the strength of analytic and operation data bases it is help to decision making for commercial intelligence and business activities statistical population of this study including 500 (N=500) individual of the Tehran Samen credit institution personnel.

In this study, the tool (device) for data collection is standard questionnaire of commercial intelligence and decision making in banking services area. The results show that, the organizational, has a meaningful and positive effect on decision making in banking services area. In other side, information quality on decision making in banking services area has a meaningful and positive effect, because the significant level was smaller than the error value %5, and the absolute value of statistic ((t)) was bigger than the table value 1/96.


Keywords


The commercial intelligence, banking services, Samen credit institution, Tehran, business.

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