New product development based on a system dynamic model

Parisa Golbaz Zadeh, Mahdi Homayounfar

Abstract


This study aims to identify the key factors in developing successful new products in order to increase customers’ attraction rate through identification and prioritization of the key factors in new product development. To this purpose, authors applied the Bass diffusion model and then studied the dynamics of the system and the fundamental theory methods and model development.

Keywords


Bass diffusion theory, system dynamics, new product development

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