Neotraditionalism in the Contemporary Russian Office: Coworkers Birthdays

Dmitry Vladimirivich Verkhovtcev


The purpose of this article is to describe and analyze the case of birthdays of employees in the Russian office. Description and analysis of this case is made in the framework of the concept of neotraditionalism, by using the classical concepts of anthropology and comparative data, obtained in the study of traditional societies. The study shows a high explanatory potential of classical anthropology theories applied on the analysis of contemporary societies in the framework of neotraditionalism concept.


gift exchange, neotraditionalism, modernity, organizanional studies, celebrations.

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